Muzmatch: the dating software changing the way in which Muslims find love


Muzmatch: the dating software changing the way in which Muslims find love

Shahzad Younas’s Muslim dating software aided 15,000 partners meet to get hitched. He informs Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO regarding the Muslim matching software Muzmatch. “It’s a generalised expression but it strikes the nail regarding the mind. If I’m fulfilling a lady, we’re both reasoning, is this individual marriage product?”

Muzmatch is actually dubbed the Muslim Tinder but Younas is certainly not therefore pleased with the contrast. It utilizes some typical structures that are dating-app such as for example swipes and likes, but alternatively of concentrating on casual hook-ups it’s all about assisting Muslims find you to definitely marry.

Numerous Muslims are required to marry young and also to some body for the faith that is same. Choices consist of using the services of a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to locate a suitable partner. Therefore it had been back 2014, after hearing their friends swap tales about dating battles, which he chose to produce an application that could make the dating process more “halal” — acceptable in religious legislation.

Younas quit their task as a good investment banker and invested half a year working days that are 18-hour produce Muzmatch in their room. Half a year after starting, the application had produced its very very very first wedding.

“A few got in contact to express ‘thank you, we got hitched as a result of your app’. I became like, OK, that is real,” he said. The outcomes talk on their own: Muzmatch has one or more . 5 million users plus some 15,000 partners ‘ve got hitched after meeting about it.

It produced title for it self away from Muslim community compliment of foreign brides an advertisement campaign that went in the Tube this past year featuring Lionel Richie singing: “Halal, could it be me you’re hunting for?” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so it’s no wonder the big dating companies have come knocking in terms of competitors.

Younas won’t mention who, but states he has turned them straight straight down everytime. “We’re on a objective to transform how Muslims across the world think of marriage, and obtain married.”

Plenty of work goes in making certain Muzmatch is really a safe room for Muslims to talk and satisfy on the web. In 2016, the working platform introduced selfie verification to make sure every person on the software is whom they state they are. The organization features a united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone be there in conversations in the software, such as for example a member of family, as per an Islamic principle that whenever unmarried both women and men chat a party that is third be there. Users also can make sure they’ve no profile image on the account or details such as for instance their name that is full they could be as personal online as you possibly can. “It’s about comprehending that Muslims are incredibly diverse and then we don’t would you like to force individuals down a road that is particular. We should function as safe room and offer top-level privacy to the users,” says Younas.

Security is vital for any other reasons. “We get lots of EDL kinds and Right-wing individuals providing that you great deal of abuse — putting up Bin Laden photos and all sorts of that type of stuff,” says Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent method.” Regarding the upside, Muzmatch comes with non-Muslims registering since they’re interested in the faith, such the man that is 50-plus transformed into Islam after fulfilling some body regarding the software. “The peoples tales can be pressing. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a tricky line to walk down but I think we’ve nailed it.”

Therefore what’s next? The start-up has accomplished profitability by way of its premium paid-for tier however the next phase is to keep to enhance the software as well as its features, and expand the group and its own reach. “Purely on a figures foundation, one-fifth worldwide is Muslim,” claims Younas. “On top of the, we estimate there are about 400 million Muslims who will be solitary and eligible. We have a look at that, and we’ve not really produced dent.”

The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated into the programme back in 2017 – also as Luxor Capital.

“Shahzad has plainly made a thing that individuals want,” states Tim Brady, someone at Y Combinator. “He is a founder that is resourceful happens to be playing their users plus in the method is rolling out a great solution for the Muslim community, in a manner that conventional organizations have actually did not do.”

Beyond bringing individuals together, Younas additionally desires to alter attitudes when you look at the Muslim world to make certain that marriage is approached in a way that is modern. “My vision is whenever Muslims across the world think of engaged and getting married Muzmatch pops into the mind — and it also is like a clear, non-taboo move to make,” he states. “I always think Muslims are five years behind the conventional, specially when it comes down to technology. Now it is time in order for them to get up.”

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